Stories can be told in person, through marketing materials, online, and even through our thoughts and the stories we tell ourselves.īut not all stories are created equally. And stories stick with them longer.Įntrepreneurs can use stories to share why they created their business, what makes them unique, the mission behind their products, and their journey and vision for the future. Given a choice between listening to statistics or facts or listening to a story, people will always choose a story. In a crowded and competitive marketplace, stories allow entrepreneurs to differentiate themselves and add a personal touch to their business. Stories are powerful ways to build connections and relationships, develop empathy, and showcase a brand. Ĭlick below to play or go here to listen on your favorite platform. If you want more content like this you can subscribe to our Youtube channel. You can watch the video of our full discussion below or just listen to the audio version as a podcast. Kindra Hall, bestselling author and keynote speaker, has built her business around storytelling and firmly believes that every entrepreneur and business professional needs to be a storyteller. And the ability to tell a compelling story is crucial to your success as an entrepreneur. Throughout history, people have connected with stories. Any other peculiarities (e.g.Get insights on leadership, the future of work, and employee experience - subscribe here to The Future of Work Newsletter to get future editions directly in your feed.How does he or she speak (e.g., slowly, quickly, loudly, etc.)?.How does he or she stand (e.g., chest out, hunched back, etc.)?. To make your dialogue even more compelling, try to deliver your lines as if you were the character: Continue to go back and forth until the scene comes to a natural end. After that, turn your feet and body 90 degrees and say the first sentence of the second character. Start the dialogue with the first sentence of the first character. As such, pick a random topic ( Here the link to generate a random topic), make up two characters (without too much thinking) and invent a dialogue between the two of them. If there are more characters in your story, you could bring them to life in the form of a dialogue. However, if you want to be more memorable, you should try to incorporate basic techniques from acting in your delivery. Others use their voices, bodies, and emotions. Some storytellers rely 100% on story structure and words. There are different styles on how to deliver a story. Spending 1-2 minutes every day on this activity will have a huge impact on improving your storytelling skills and, also, leading a happier life. You’ll recognize patterns in your thoughts and behavior that you have not been aware of.You’ll go through life more mindful, more open minded.You’ll realize that you have dozens of interesting stories.Write down the date and a one-sentence summary of that moment.Īt first, it’s not too exciting, but after a few weeks, you’ll observe a fascinating change: It doesn’t have to be a big moment, just a moment that stuck out, a moment that warmed your heart, or a moment of realization. You ask yourself: “If I had to tell a story from today, what would it be?” To tell great stories, you need to identify moments or events that could be turned into a story.īy starting the exercise “Homework for Life” (by Matthew Dicks).Įach day, you reflect upon the one “story-worthy” moment of the day.
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